2024 has been a year of context. Contextual advertising, contextual personalization, and contextual analytics are all recent trends with a cyclical feel in media and entertainment circles, thanks to the wide availability of off-the-shelf AI tools. One of the latest examples of a context-based product launch comes from Bitmovin, the Austrian-US video playback vendor, which has unveiled its new AI Contextual Advertising tool, which is said to provide hyper-personalized ads for audiences based on content being viewed. This new side product is an extension of sorts from the video analysis aptitudes within Bitmovin’s existing encoding portfolio, which are integrated with an AI model from OpenAI to extract metadata from content to trigger a more content-focused video ad placement. The Bitmovin…