Additional color has been provided to a World Cup-related showcase, as reported in Faultline last week, involving Brazilian media mogul Globo deploying the LCEVC enhancement codec as a base layer to AVC and VVC in streaming demonstrations – enriching quality of World Cup 2022 soccer matches with 1080p images in HDR10. UK-based V-Nova has since hailed this the world’s first broadcast of an LCEVC-enhanced channel, in a precursor to the full rollout of SBTVD 3.0 (TV 3.0) in Brazil. This is the next-generation hybrid DTT standard set to sweep Brazil in 2025, in which LCEVC is hoping to play an important role. To be honest, it’s much bigger than that, as V-Nova’s future largely depends on LCEVC being mandated into…