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Liberty bosses reluctantly reveal GigaEurope rebrand at Cable Congress

It only took the best part of 18 months and one of the most disruptive horizontal mergers in history, but trade association Cable Europe has finally become GigaEurope – in a bid to revitalize an industry which increasingly looks like a deer in the headlights. News of the rebrand was delivered through gritted teeth on stage at Cable Congress this week, which does not exactly evoke confidence for the new-look cable policy string-puller. Cable Congress, otherwise known as the Liberty Global back-patting party, therefore took on a different persona this year – dominated heavily by Vodafone and mobile conversations since the telco acquired Liberty’s cable assets in Germany to become the country’s largest owner of gigabit-capable network infrastructure in Germany—controlling…

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