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Lightbulb moment – Parks says defeat pirates by offering content free

Despite best efforts, the fight against content pirates is futile and will hemorrhage a $12.5 billion-shaped hole in the US OTT video and pay TV industries by 2024, a swelling of 38% from 2019’s lost revenues of $9.1 billion. These figures come from Parks Associates, in a report which urges OTT video service providers to embrace advertisements and start offering content free of charge to appease the pirates. Is this the best Parks can muster as its idea of forming a defensive line against the growing threat of content piracy – just giving up the ghost and dishing out content for free? The US research firm has done a poor job of subtly allowing its vested interests to steer the…

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