Codec plug-in specialist MainConcept has been a notable flagbearer for MPEG-5 LCEVC (Low Complexity Enhancement Video Coding) and now the veteran vendor has beaten the competition by packaging both LCEVC and VVC (H.266) support into its new real-time live encoding application. Critics will say MainConcept has jumped the gun here, preempting demand for LCEVC and VVC before demand is there. However, 2024 is projected to be the inflection point of the hockey stick for adoption of both LCEVC and VVC. The two technologies are set to be deployed in broadcasts for the 2024 Olympics Games for continued trials of the intermediary TV 2.5 broadcast standard in Brazil, before the jump to the fully fledged TV 3.0 hybrid DTT infrastructure in…