Intertrust Technologies and Samsung have entered a partnership to add Intertrust’s Marlin DRM to the Samsung HbbTV 2.0 Smart TVs in Italy. In Italy, the Multimedia Home Platform (MHP) has been the de facto DVB viewing standard since 2010, when Italy was one of the largest deployments of the open middleware system, along with Belgium, Poland and Korea. So as Italy adjusts to an OTT world and begins its road map towards HbbTV, Intertrust and Samsung will begin looking at how Marlin can infect countries where HbbTV is prolific, such as Germany and France, and try to replicate the success that Marlin DRM has achieved in Asia Pacific. The HbbTV 2.0 standard will roll out in early 2017 to video…