Orange Spain electing for Ateme and local systems integrator Optiva Media for encoding duties might well signify first blood at the expense of MediaKind, with its Envivio encoders known to be a crucial installment at the European operator. On the surface, this looks like the worst possible start for the newly formed Ericsson spin off. Don’t say we didn’t warn you. However, MediaKind’s CMO Arun Bhikshesvaran has since assured Faultline Online Reporter that the Orange Spain contract is intact. “Our business relationship is directly with Orange Spain and is on a strong footing with ongoing expansion across the portfolio. It is also clear that Orange Spain has not directly contracted Ateme as the contract is with Optiva. We certainly feel…