Following up its eyebrow-raising ad tech announcement last week, MediaKind was back in action with the launch of Aquila Broadcast – a supplement of the Aquila Streaming technology which recently received a Google Cloud boost. We are so used to seeing broadcast technology companies launch streaming video products that this feels like an unnatural evolution. But that backwards path to offering broadcast software – specifically IP-based broadcast software – is precisely why MediaKind has an edge. The Ericsson IP video spin off describes Aquila Broadcast as a step-by-step transition from appliance-based platforms to all-IP media delivery, based on software-based video compression, control and stream processing techniques. Spiking costs of satellite transponder capacity, and the reduced availability of this capacity, has…