Vodafone and Meta have revealed details of a collaboration with revelatory promise for freeing up network capacity, which in all honesty doesn’t reveal very much at all, and comes days after a similar video traffic optimization deployment between Meta and Telefonica in Spain. Some have interpreted these telco-media tie-ups as burying-the-hatchet moments for the divisive fair share network debate. We would not be so hasty. The headline is that Vodafone has reported a low double-digit reduction in the percentage of overall Meta-related data traffic—chiefly Instagram and Facebook—during a recent one-week trial in areas of high foot traffic, namely shopping areas and transport hubs. The success of these video traffic optimization efforts has seen the technology rolled out to 11 of…