The videogame industry is enjoying a period of sustained growth. Depending on definitions, gaming is now worth between $200 billion and $300 billion annually. Most recently, this has been fueled by the arrival of microtransactions, and as our video services are experimenting with new business models, there are lessons to be learned from the gaming sector. Before the microtransactions explosion, the arrival of mobile gaming opened the door for in-game adverts, usually in free-to-play games available on both iOS and Android. For consoles, games have always required a purchase fee. Over the past decade, the industry has flipped from physical sales to digital downloads, which are now major contributors to global traffic – with some flagship titles requiring more additional…