In the run up to NAB Show 2024, one of the flagship events for the video industry, the Media Coding Industry Forum (MC-IF) published a primer on the benefits of a new compression codec in the mobile sector. Versatile Video Coding (VVC, aka H.266), is the latest of the MPEG codecs. Published in 2020, we are now entering the stage when support moves from software into dedicated silicon. To this end, Qualcomm is on the cusp of adding VVC support in its next flagship Snapdragon design. At ChinaJoy and then Mobile World Congress earlier this year, a demo showed Tencent’s VVC software decoder on the Snapdragon 8 Gen 2 SoC, which achieved 4Kp60 at 10-bit color. For mobile playback, 4K…