Being famous for a single skill is a blessing, until it isn’t. Any company that masters a niche will eventually be faced with a dilemma over doubling down, or breaking out of the comfort zone. This is a problem as old as business. Is it a nice problem to have? Sure. Is solving the problem critical to ensuring an organization’s longevity? Debatable. MulticoreWare is one of many video-centric technology companies facing its mid-20s crisis, which may seem trivial as rivals and partners face existential mid or end-of-life crises. Founded in 2009, the US-Indian software developer has earned its stripes in video codecs—most notably the open source x265 HEVC encoder library. However, a recent internal reorganization aims to emphasize the company’s…