A passing remark has stuck with Faultline since the doors closed on the 100th NAB Show. Deep in the throngs of the North Hall inside the cavernous Las Vegas Convention Center, someone described this bustling section of the show as the “money-making hall.” Companies like Blackmagic Design, Adobe, Ross Video, and LiveU basked in the resurgence of an event welcoming a 24% uplift in attendees over the previous year – hitting 65,000 registrants at the 2023 technology trade fair. And it showed. Dazzling demos from Australian camera-slinger Blackmagic, featuring real-life actors, were totally over-the-top (and for once we mean literally OTT, not OTT video). LiveU had planned to have an actual playable basketball court center stage on its stand, were…