NAB’s virtual conference session continues, with two related panels trying to make sense of the shifting consumer marketplace. Hosted by Vicki Lins, President and CEO of CTAM, a marketing organization focused on the media and entertainment technology industry, the first session was looking to explore best practices for keeping brands relevant and appealing for migrating content consumers. Steve Nason, Director of Research at Parks Associates, outlined the increased amount of free content available from the pay TV ecosystem, longer free trial periods, the halting of original content production and live sports, the shorter theatrical pipeline windows, as well as historically low advertising spend and the 6 to 12 month delay on blockbuster movie releases. He also outlined how over half…