Faultline got a lot more than we bargained for from Synamedia’s press afternoon this week. A light touch of our trademark pot-stirring inadvertently turned the entire event into a healthy game of sibling rivalry as product teams jostled for the attention of CEO Paul Segre – giving rise to exclusive revelations about unspoken product releases and landmark contracts on which the ink is yet to dry. “I can reveal that just today we have signed our second customer for Iris,” declared Nick Thexton, Synamedia’s CTO, now nearly two years into his role. “This is a very significant tier 1.” Two customers for a product launched in August 2020 doesn’t exactly scream success story, does it? Yet Synamedia’s new-ish ad tech…