Coverage around Netflix’s AI-powered exploits tends to obsess over the streamer’s encroaching use of AI in content production, notably its $587 million acquisition in Q1 of InterPositive, an AI-first filmmaking company founded by actor Ben Affleck. Yet for Faultline readers, there are far more disruptive AI experiments happening inside Netflix. One of those experiments is called ‘GenPage’—an LLM-driven attempt to rethink homepage design to maximize user satisfaction. This offers a technical peek into how Netflix has already begun replacing its traditional recommendation pipeline with a single generative transformer that builds the entire homepage at once, made up of multiple models including retrieval, ranking, and business rules. GenPage was even name-dropped during Faultline’s ‘From Dynamic to Generative UI’ webinar this week, featuring Proximus and 3SS, which you can view on-demand here.…