The showstopping headline from Netflix’s second quarter 2023 results is that the streamer’s ad-supported pivot is paying off, in a bigger way than most expected. Netflix added 5.9 million net subscriber additions in Q2, to reach 238.4 million global paid memberships at the end of the quarter. Quelle surprise – consumers don’t mind paying a lower subscription fee for something at the cost of a few ad breaks. Who would have thought a move that would save consumers money might actually work? Admittedly, we have scoffed at Netflix’s self-set target of converting up to 30% of the 100 million users globally projected to be using the credentials of a friend or family member to gain access to Netflix content. With…