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Netflix must ramp up crime thrillers to overcome Nordic resistance

Netflix, with its natural commercial competitiveness, wants to dominate SVoD streaming in every market where it operates. We know it was slow to acknowledge the need to cut prices in India so that it remains only a minor player there, but more surprising at first sight are the difficulties Netflix has encountered in exploiting the booming Nordic SVoD market. It is a stretch as some analysts have done to say that Netflix is struggling in the Nordics given it has 45% of the SVoD market there overall, making it number one in some of the countries, but this is well short of the European average penetration of 72% in a region which has taken to SVoD more fervently than almost…

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