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Pay DTT set to grow from low base

Pay services over digital terrestrial (DTT) networks are benefiting from the OTT phenomenon which has generated a growing appetite for pay TV Lite. It has created an admittedly modest niche for existing FTA (Free to Air) commercial TV services to add a paid option for some premium channels, or for pay TV operators to come in with flexible bundles at lower prices comprising just what individuals want to watch. This field barely existed a decade ago but has emerged on the back of digitization, particularly in some relatively developing markets, such as Eastern Europe and parts of Asia Pacific. The infrastructure is ready and well proven, without imposing the same barrier to entry as DTH, requiring just aerials rather than…

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