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Netflix price rise timed to impede new SVoD entrants

As the great migration to online delivery continues, it is not surprising that the OTT and SVoD markets are about to become even more competitive. At least three big new entrants will arrive over the next two years with offerings from Disney and AT&T-Warner in 2019, followed by NBC Universal in 2020. At the same time, more holders of premium sports rights are either experimenting with or considering going direct to consumers, bypassing traditional distributors. It is on the SVoD front where the field will soon be a lot more congested and it was for that reason Netflix raised its prices sooner than it would normally have done in its home market, along with some other countries in Latin America,…

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