With $110 billion due between 2023 and 2033, the NFL appears to be in no hurry to jump to a direct-to-consumer OTT service. The pay TV channel is still far too valuable to ditch, but opening the door for the broadcasters’ streaming services is helping to cover the bases, in case pay TV suffers a colony collapse. The main question here is how much of the price rise can be attributed to inflation, and how much is being pegged to the new access that the broadcasters have secured for their streaming services? This new round marks the first time that a streaming-only non-TV broadcaster has been picked. This is, of course, Amazon Prime, which from 2023 has the exclusive rights…