ATSC 3.0 has its fair share of critics. We at Faultline have been one of the most vocal, regularly bemoaning how hybrid broadcast-broadband video delivery networks have arrived too late in the US market to make any impact, or indeed any money for that matter. So, when a curious press release arrived in our inbox claiming a new frontier for ATSC 3.0 delivery, we jumped straight onto Zoom to talk doom and gloom. To our surprise, what we got was a world exclusive insight into an entirely new flavor of commercial deployment arriving next year. Gary Roshak, CEO of VSatcast, and Greg Herman, CEO of both Spectrum Evolution and WatchTV, two wireless industry veterans now tackling the broadcast space, were…