Viewing data firm Nielsen, now owned by a private equity consortium after a $16 billion acquisition at the end of 2022, set itself up for some jokes at its expense, with a report focusing on ‘fatigue.’ There are plenty of firms in the entertainment industry that grew tired of Nielsen’s data, but this new study claims 20% of viewers bail on a session due to ‘choice fatigue.’ The claim stems from its 2023 State of Play report, which said one in five viewers have spent more than ten minutes to find something to watch and consequently gone and done something else other than watch their televisions. However, the thresholds for these searches are not clear. The study examined Canada, Germany,…