The headline figure from a video trends report produced by NPAW, the QoE video analytics vendor, shows that video engagement numbers are down in 2022, compared to those seen in 2021 and 2020. Surely this is simply a realignment of pre-pandemic engagement figures, combined with increasing market competition, rather than screaming of total market saturation. Across global VoD platforms, daily per user engagement per service fell by 12% from 2021 to 2022, according to NPAW. This could be sliced as consumers just streaming less VoD content, but NPAW does not have the individual-level first-party data required to factor in service-hopping. Sure, viewership per-service might be down overall, but the abundance of newer services might mean that consumers are watching more…