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Oath better off spun off as Verizon ushers ad unit deeper into refuge

Surely it’s pure coincidence that Verizon has given its Oath media unit a costume change so soon after AT&T came out with its own Oath rival? Not a chance. When Verizon finally unveiled the polished Oath business in mid-September, which was supposed to restore order after years of arduously piecing together business fragments, Faultline Online Reporter highlighted how the ongoing consolidation of Oath screamed of instability within the advertising and publishing marketplace – while also predicting more consolidation to come. The additional “unification” – as Verizon prefers to describe it – came much sooner than expected. The operator has now begun phasing out the Oath brand and will migrate services and technologies, comprised primarily of Yahoo and AOL assets, to…

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