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24 September 2020

Oh Yes, 3SS

Multiscreen software specialist 3 Screen Solutions (3SS) is coming good on its September to Remember campaign, winning a deployment at Israeli pay TV operator Yes, part of the Bezeq group, an ambitious operator which famously plans to ditch satellite and go all-IP by 2026.

With the win, 3SS is entering Synamedia territory. However, we understand the respective technologies are highly complementary and the 3SS front-end software has been fully integrated into Synamedia’s Infinite Cloud Platform and video network technologies. Even though Synamedia may have some remnants of front-end software kicking about from the old Cisco Snowflake UI, this is hardly the company’s focus anymore, although we feel Synamedia would have done well to develop, or even acquire, capabilities along the lines of 3SS.

This could be the start of a budding partnership between the two vendors, and what better place to do it than at a progressive operator like Yes – a company that last year announced that its hitherto satellite platform would cease DTH transmissions and migrate its 60,000 subscribers to OTT over the coming years. Yes had been almost synonymous with DTH in Israel, just as Sky has been in Europe or DirecTV across the Americas, so even though this is a relatively minor blow for satellite platform operators, it is further confirmation of the direction pay TV is travelling.

The whole process for Yes was likely facilitated by Synamedia being a member of the 3Ready Entertainment Ecosystem launched by 3SS earlier this year, an initiative pooling complementary capabilities, technical deployment options, key vendor partnership networks and pre-integrations for operators to deploy Android TV Operator Tier. The goal is to lure operators and broadcasters into the 3Ready Entertainment Ecosystem so they can stitch together multiscreen video services around an Android TV Operator Tier platform from a mix of vendors – with the 3SS launcher as the beating heart.

Continuing its winning streak, 3SS has developed a full operator application for the StingTV streaming service from Yes, delivered on Samsung, Tizen and webOS smart TVs, based on its 3Ready Product Framework. A new challenge was being able to accommodate both English and Hebrew languages in the UX, requiring navigation from both right and left, which 3SS said was a breeze.

It was late July when Yes gave the nod to Synamedia’s Infinite Cloud platform to spearhead its migration from DTH TV to fully-IP delivered video services. Bezeq-owned Yes was impressed by Synamedia’s ability to shrink latency at every stage of the video workflow from encoding to CDN and player, in results which the two companies claim matched broadcast latency. The vendor’s virtualized digital content manager (vDCM) and Edge Media Streamer private CDN are included in the deployment.

As far as we know, this is not an Android TV Operator Tier deployment, but now that 3SS has its foot in the door at Yes, we think Operator Tier, helped by 3SS and Synamedia, could become an integral part of the operator’s all-IP video transition – which Yes aims to achieve in six years’ time.

3SS’s Yes win follows on from last week’s announcement from Belgian telco Proximus, using the 3Ready Android TV launcher for its new OTT and IPTV entertainment service Proximus Pickx on its Android TV Operator Tier set top, fully replacing its legacy AOSP-based platform. This is available to a footprint of 1.65 million legacy set tops.

Recommendation technology comes from ThinkAnalytics, the Prestoplay player SDK is from castLabs, using Media Distillery’s EPG Correction Time, which ensures accurate start times for replay, all on Technicolor hardware controlled by Omni Remotes custom-designed controller.

Other wins this year for 3SS have come at Austrian broadcasting services provider ORS and Swedish operator Tele2.