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Online ad delivery failing at appalling rate

Are online advertisements winning or losing? Are advancements in targeted and personalized advertising experiences giving the ad industry a well-needed lift or will viewers be forever averse to the interruption, even when viewing a totally free streaming service? While these aren’t inherently new questions, we are growing tired of contradictive headlines from rival ends of the video industry. So, when a statement arrives in our inbox claiming up to 47% of streaming ads are failing, rather than highlighting how more than half of streaming ads are succeeding, we must tread carefully. The findings can be found in the Q1 State of the Streaming TV Industry report from Conviva. As a video QoE measurement vendor doing its business firmly in the…

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