There is no coincidence that Faultline jumped on a call with Encoding.com this week for only the second time on record. Now less than six months since Encoding.com’s acquisition by Telestream, the US video processing firm’s founder and CEO, Greggory Heil (now SVP Cloud at Telestream), is relishing what even a modest marketing budget might achieve – after 14 years of relentless product prioritization. “Bitmovin and Mux were the thorns in my side for years,” admits Heil – letting slip a pang of jealousy as we reminisce Bitmovin’s lavish party at NAB earlier this year. But would the founding Encoding.com team take back all that product investment and trade it for a life of canapés? You bet they wouldn’t. Without…