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Ooyala dealt get out of jail free card with sale to rival Brightcove

“An acquisition which was doomed from the get-go” is how Faultline Online Reporter has historically referred to the purchase of video platform provider Ooyala by Australian telco Telstra, over two stages in 2012 and 2014. At the time, everyone quietly muttered the same question, “what on earth does a multi-billion dollar operator want with a $500 million vendor?” The two promised to take South East Asia by storm, but fast forward a few years and Ooyala has just sold out to rival Brightcove for pennies – $15 million to be exact ($6.25 million in cash and $8.75 million in shares). Brightcove is specifically buying Ooyala’s online video platform (OVP) business, comprising a CMS and publishing platform, called Backlot, along with…

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