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OTT-5G bundling to become $5bn biz as live sports streaming surges

After the SRT report from our research arm Rethink TV sparked much excitement being the first forecast of its kind, another live streaming-focused report has emerged with an interesting take, projecting the telco opportunity in bundling OTT video with 5G – for which live sports will be the chief driver. Live sports streaming will represent 53.2% of a $4.9 billion 5G telco-OTT bundling revenue opportunity by 2024, according to Ovum, rising from 20.5% in 2019. SVoD will be the second largest market for 5G telco-OTT by 2024 at 31.9%, an increase from 25% of the 2019 5G telco-OTT market which figures place at just $6 million today. Surprisingly, the rise of live sports means the cloud gaming market is forecast…

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