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OTT fragmentation triggers consumer call for super-aggregation

Consumer discontentment with OTT fragmentation is rising and has been recognized in a spate of surveys about the state of streaming both in North America and Europe. Mounting frustration with the need to subscribe to multiple services was already apparent at least a year ago, for example in the previous 2018 version of one of the studies just published from Hub Entertainment Research covering the US. That study published in March 2018 found that even among US consumers subscribing to 4 or more streaming services, only 62% reported their entertainment needs as being well met. They also complained of paying as much as they would have for a traditional multiplay pay TV package when broadband costs are considered. More forward-looking…

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