Five years ago this week… Disney inexplicably released results for never-before-seen activities, some two weeks before its scheduled quarterly results were made to be public. One of the most alarming findings was that Hulu incurred a $469 million operating loss for 2018, a 388.5% rise compared to the previous year. Days after the announcement, Hulu made the seemingly suicidal decision of lowering its monthly subscription price by $2 to just $5.99—a move Faultline had implored all SVoDs to do, in the light of a recent Netflix price hike. This came in spite of Hulu reaching 25 million subscribers in 2018, growing its base by 48% YoY, and boosting the yearly revenue of its advertising arm by 45%. Disney later delayed the…