Five years ago this week… Sky tapped Austria as the testbed for its first fully OTT-delivered pay TV offering, Sky X, trialing a dedicated Sky X streaming device. The offering boasted a full-fat Sky line-up with live channels including its trademark sports content, on-demand series, movies, and a host of popular broadcast channels from the likes of Disney, Discovery and NBCUniversal. Sky also controversially made users pay €7.99 ($8.70) a month extra for a bundle only including free-to-air channels – a move which did not please its ad-supported broadcast partners. Sky first announced its all-IP intentions back in 2017, migrating subscribers from satellite dishes to streaming boxes. Seven years later, that full transition has still not occurred. The M6+ AVoD streaming…