Spotify plots to create the most personalized playlists you could possibly imagine, by basing track suggestions on actual DNA through a partnership with genealogy company Ancestry. Spotify users who have previously used a DNA test kit from Ancestry can link the two accounts to receive a playlist based on tracks deemed culturally significant from a person’s ancestry. The concept is to help people experience their cultural backgrounds rather than read about it – the downside being this is not guaranteed to translate to enjoyment. Chatter coming out of Amazon HQ suggests the company is looking at building its own advertising server to compete with Google and the likes of Comcast’s Freewheel, according to a Business Insider report. It suggests the…