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Neither company made much of a mark on the NAB show floor but that didn’t stop Netflix and Intel throwing the cat among the pigeons at a codec-centric show with the launch of collaborative AV1-based technology called Scalable Video Technology for AV1 (SVT-AV1). The software-based scalable codec claims 50% bandwidth efficiency over AVC while maintaining video quality, achieved partly through Intel’s acquisition of eBrisk last year – enabling faster AV1 algorithm development in the open source community which Netflix and Intel hope will spur innovation in video compression. Intel network platforms group VP and GM of the visual cloud division Lynn Com said, “This codec makes it possible for services ranging from video on demand to live broadcast of 4Kp60/10-bit…

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