Five years ago this week… Before CBS and Viacom re-merged in 2019, rumors were circulating about the latter looking to fully acquire AwesomenessTV in an effort to target younger audiences captured by YouTube and Twitch. The teen media firm, which started as a YouTube channel, had made decent business selling content to the likes of Viacom and Netflix, but the glory days of multi-channel networks (MCNs) were long gone. Viacom had poached three executives from AwesomenessTV, and closed in on the kill at the end of July 2018. Netflix is reworking its ad tech contract with Microsoft, to reduce the revenue guarantee due to slowing growth in the ad-supported tier. Netflix is unsatisfied about the volume of ad inventory sold…