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Peacock explores copycat Hulu ad formats

Peacock flaunted more tailfeathers this week as the NBCUniversal streaming service prepares to launch around NAB time in April. Fittingly, in the firing line this time was the US live linear TV market, as NBCU’s Linda Yaccarino, chair of advertising and client partnerships, promised that Peacock would not be a vehicle for “ad nausea” which has plagued pay TV. What was once a taboo topic, getting people to pay for ads in the streaming sphere is becoming a common theme. Quibi, for all its financial backing, has come under scrutiny for adopting a business model that assumes people will pay a subscription fee for an ad-supported service simply based on the quality of content, despite these titles on being a…

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