It would be easy to deduce that the arrival of a set top specialist from French giant Orange into the CEO position at subsidiary Viaccess-Orca was a decision made with obvious synergies for both companies. Orange wants more and better TV data to advance its addressable advertising business, while VO wants a bigger slice of the uniquely convoluted French addressable advertising market (and beyond). Speaking to Philippe Léonetti this week, who took the VO CEO helm in May 2020, Faultline got a pretty good idea of how his experience in pioneering Orange CPE translates over to the vendor world. Ploughing data into everything VO does is clearly the message Léonetti has been conveying to his team over the past 9…