Those who resist, risk being left in the dust – and never before has that prophecy been more poignant in business than with the proliferation of generative AI tools. Such resistance is already evident in Hollywood, but not on any sort of mass scale. Just 6% of US-based media and entertainment organizations have prohibited use of generative AI, according to the Variety Intelligence Platform survey of 150 US M&E industry decisionmakers, conducted May 2024. GenAI peddlers and LLM fanatics need not be worried by this small pocket of defiance. It is difficult to picture swathes of the media and entertainment industry outlawing genAI tools completely. In fact, we see the opposite happening, as already 49% of decisionmakers surveyed are already…