Early 2024 will see Amazon Prime Video become one of the final dominos to fall in the line-up of major video streaming platforms to embrace ad-supported content (with Apple arguably the last bastion). More than a year behind Netflix and a quarter behind Disney, Prime Video is late to the party, there is no doubt about that, yet Amazon is in exclusive company in that it does not explicitly NEED an additional advertising revenue stream to top up subscription and TVoD revenues, for now. Amazon has just this week inked its first major advertising agency deal for Prime Video, signing a three-year deal with IPG Mediabrands to deliver ads first to the US, UK, Germany, and Canada. Later in 2024…