US AVoD platform Plex quietly rolled out new social search functionality to its audience base in November 2023 – powered by AI-based metadata specialist VionLabs. Teething problems with the new Discover Together feature are numerous and its reception has been mixed, which is perhaps why Plex has not made a song and dance out of it, until Scott Olechowski, Plex CPO and co-founder, appeared on stage at Connected TV World Summit 2024. The prevailing problem remains that, despite the $millions thrown at algorithms and metadata, still the number one source of content recommendations is word of mouth from friends and family. Leaning into a more social TV discovery interface, Plex’s Discover Together feature allows users to see which titles have…