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Quality trumps low latency for live sports streaming

Amid all the obsession with low latency for live streaming, especially sports given the obvious handicap of being substantially behind live when events such as goals scored are celebrated earlier by viewers nearby, it turns out that consumers are much more concerned about quality. That conclusion can at least be drawn from recent experiences such as Amazon’s coverage of both the National Football League (NFL) in the US, and of the English Premier League (EPL) in the UK. Having been pilloried for its poor quality and reliability over coverage of the US Open tennis tournament in 2018, Amazon attracted quite favorable feedback from its recent coverage of two midweek packages of EPL matches in particular, despite the streams still running…

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