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Quibi’s neat Turnstyle feature fails to plug pessimistic outlooks

First things first, there is absolutely nothing wrong with short-form content – this is and will continue to be a booming market. Quibi’s quandaries manifest in the way that Jeffrey Katzenburg, the former Disney exec and Dailymotion founder, has gone about positioning his latest venture, alongside esteemed businesswoman Meg Whitman, serving as Quibi’s CEO. Getting enough people to pay for episodic content ranging from 4 to 10 minutes, at a price of $4.99 a month with ads or $7.99 a month without ads, to make the service profitable, is a ballsy move; arrogant even. Without a free, ad-supported offering to bring in millennials (supposedly the primary target audience), Quibi is treading on ice, although we must appreciate that Quibi is…

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