Synamedia has re-entered the game of primary distribution – the process of packaging and delivering a fully originated linear channel from programmer to video service provider. Use of the word packaging here is something of a red herring, considering that the new product – coined Quortex Link – does not lean on Quortex’s famous patented just-in-time packaging technology, which was hyped up as a key driver of the deal when Synamedia acquired the French firm in July 2022. That means Quortex Link is not currently protected by any patents, although that is not to say Synamedia has not filed for any patents related to the new primary distribution product. Where Quortex Link is lacking the trademark patented just-in-time technology, which…