As the winds of broadcast industry change whistled through the halls of IBC 2026, two technology logos recently pulled apart by market forces stood within unnerving proximity. Tradeshow attendees could easily be forgiven for turning up at the Synamedia stand expecting to speak with the Video Network team, only to be directed to the slick new yellow-and-black branding of Quortex, just a short walk away. Lumine Group is the new custodian of what was formerly known as Synamedia’s Video Network business, following the summer acquisition of the video processing division from the Permira-owned company. On the surface, it feels like Synamedia has been cored like an apple. Where Faultline steps in is to assess whether this coring of the encoding, multiplexing and CDN products has been…