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Rakuten TV AVoD arrival sows seed for sports rights bonanza

Europe’s video market experienced invasions from contrasting corners of the globe this week as Tokyo’s Rakuten and San Francisco’s Tubi rolled out their respective AVoD platforms across the continent. While entertainment platform Tubi is targeting an early 2020 kids content launch, Rakuten has more immediate disruptive potential and apparently is a keen reader of Faultline. Rakuten’s rise also signals good news for Nielsen, as provider of its targeted advertising platform, an important part of the deal we’ll touch on further down. When the e-commerce giant launched its dedicated sports platform in its native Japan over the summer, Faultline questioned Rakuten’s ambitions by urging the company to bid for rights to make an audacious move into the European sports scene. Realistically,…

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