After our scrutiny of Redbox last week from the angle of its front-end software developer choices, the US DVD firm turned streamer has kept up momentum by turning to Comcast’s ad tech arm FreeWheel. The deal will streamline the inventory buying process for Redbox’s advertiser – opening up Redbox’s inventory on a national and local basis while also enabling audience targeting. We imagine that this falls under FreeWheel’s service of providing marketplace access for publishers, which allows them to monetize complementary channels alongside any pre-existing direct-sold inventory. On FreeWheel’s platform, publishers can plug into third-party demand sources to drive complementary demand for inventory. Within this product segment, there is a small range of ad management tools to aid publishers in…