Faultline recently blasted Viacom for its reluctance to embrace the changing face of television, and the US media giant seems to have taken notice with several recent moves. This week it has announced a targeted advertising deal with TV streaming platform and device provider Roku. Viacom made a minority investment in Roku in February this year, and it now claims to be the very first programmer to be granted right of entry to Roku’s valuable audience data, which will enable advertisers to send targeted ads to specific areas and demographics of Roku’s 9 million monthly active accounts -who streamed 5.5 billion hours of content last year. The number of Roku users in the US is projected to reach 25 million…