Roku’s stock skyrocketed last week, fueled by Wall Street whispers of a blockbuster acquisition in 2025. Speculation has put The Trade Desk in the spotlight as a potential buyer, alongside usual suspects like Netflix, Apple, and Amazon. But The Trade Desk’s inclusion in the rumor mill is a head-scratcher for anyone following the current trajectory of the TV OS landscape. If the ad tech giant seriously entertained acquiring Roku, it would contradict its costly investment in Ventura, its proposed in-house TV operating system designed to simplify the convoluted world of connected TV ad bidding. Why spend $billions on a well-established TV OS player like Roku while simultaneously pitching Ventura as the future of connected TV advertising? Such a move would…