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RTL forms formidable ad tech team, needs to drop “total video” jargon

Luxembourg-based media firm RTL Group underwent a long-awaited face lift this week involving an injection of new executive blood, based on the aspiration of “shaping the future of the European total video industry,” as proclaimed by CEO Thomas Rabe. Back in March, Faultline Online Reporter highlighted RTL’s advertising technology arsenal as one of Europe’s most promising trends, after a rapturous performance in the full year results of parent company Bertelsmann, and we think RTL thinks it finally has something resembling a definitive strategy etched out. First things first though, “total video” reflects an ill-judged idea at major European broadcasters that despite the diversity of the continent as a whole, that their homegrown successes are enough to merit belated onslaughts against…

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